Polly Mason

BA(Hons) MPlan MRTPI

Associate Director

Experience

Polly is a Chartered Town Planner with more than ten years’ experience in planning and development.  With a background working on a diverse range of projects for both public and private sector clients across England, Polly brings to the team significant experience in the delivery of complex residential-led and mixed-use schemes, as well as strategic land promotion.

With a particular focus on formulating and executing strategies to meet client objectives and realise value through the planning process, Polly also understands the value of maintaining a robust understanding of linked issues which have a bearing upon planning matters, such as sustainability and heritage implications.

Projects

  • Local Plan representations;
  • Green Belt release and strategic land promotion;
  • Preparation and submission of an Outline Planning Application for a large scale mixed use development in the south east of England, including homes and a replacement football stadium;
  • Detailed application for the delivery of new homes in the London Borough of Tower Hamlets, with a particular focus on heritage impact and tall buildings policy.

Hobbies

Spending time with family and friends, reading, gardening, discovering new music and visiting theme parks as often as possible!

View Projects

Unanimous Approval Secured for 95 New Homes in Royal Wootton Bassett

We’re delighted to share that outline planning permission has been granted for up to 95 new homes on land west of Marlborough Road, Royal Wootton Bassett on behalf of Richborough.

The approval – which was unanimously supported by Planning Committee – marks the culmination of a long-term and positive collaboration between McLoughlin Planning, the Town Council, and the wider project team.

A collaboration journey since 2023

We’ve been working closely with Royal Wootton Bassett Town Council since 2023 to shape a development that reflects community priorities and the aspirations of the emerging Wiltshire Local Plan.

While the site sits outside the settlement boundary and was therefore not fully aligned with the adopted Development Plan, it is proposed for allocation in the emerging Neighbourhood Plan and tapped into a 200 home buffer for the Town Council to deliver via the Neighbourhood Plan. We successfully demonstrated that bringing the site forward now would support Wiltshire Council in meeting housing delivery needs locally and provide protection under paragraph 14 of the NPPF (National Planning Policy Framework).

Councillors and officers alike recognised the positive and proactive engagement from the developer and project team, acknowledging that the scheme aligns with the direction of the emerging Neighbourhood Plan and represents an inherently deliverable, well-considered proposal.

Planning balance and key benefits

The development will deliver:

  • Around 95 new homes, contributing meaningfully to local housing supply;
  • A mix of homes to meet local needs, including affordable housing;
  • Publicly accessible open spaces and a new children’s play area;
  • Pedestrian and cycle improvements linking to nearby amenities; and
  • Significant biodiversity net gain through ecological and landscape enhancements.

Despite the site’s partial location within Flood Zones 2 and 3 and its proximity to a Conservation Area, detailed technical assessments – including flood risk, heritage, ecology and transport – confirmed that all potential effects could be successfully mitigated.

We also made a compelling case that the benefits of the proposal significantly outweigh any perceived harms, particularly in light of Wiltshire’s current housing land supply position.

A development with community at its heart

This approval reflects care planning, consultation, and collaboration; considerable efforts went into meeting the Town Council on a regular basis to discuss the Site and the application’s progress. The Town Council specifically commended the developer’s ongoing engagement and responsiveness to local feedback – an approach that helped secure broad community support and, ultimately, a unanimous decision.

We are proud to have played a key role in bringing this site forward and in helping to shape a development that will deliver much-needed housing, improve local amenities and enhance the landscape setting at the edge of this thriving market town.

Project Team:

Client: Richborough

Planning consultants: McLoughlin Planning

Architects: Thrive Architects

Transport Assessment & Travel Plan: Hub Transport

Ecology, BNG, LVIA: Tyler Grange

Acoustic, Energy, Flood Risk & Waste: MEC Consulting Group

Air Quality & Odour Assessment: Rappor

Geophysical Survey Report: Sumo Geo Surveys

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