Planning Promotion Strategy

Looking to develop land? Do you know what your planning promotion strategy is? Having a promotion strategy is the fundamental component of understanding how your site can be developed and your aspirations realised.

The planning process is extensive and offers a number of ways of an enhanced planning position for a site, whether that is for residential or commercial development. We can help you fully understand the opportunities that are open to you and how they can be utilised to realise your objectives. We can unravel the complexities of the process and support your understanding of the work which will be required and what professional consultants will be required to support a project.

McLoughlin Planning specialises in providing a planning promotion strategy for clients that seeks the overall objective of allocating a site for development in a local plan or setting out a successful strategy for securing planning permission, or both.

Key Aspects of a Planning Promotion Strategy

  • Current policies of the Local Plan, control the principle of development and whether this support or oppose development.
  • Local Plan policies govern detailed aspects of the types of development being proposed, for example, design, ecology, landscape, heritage and highways.
  • What stage is the Local Plan at? Is a Local Plan review underway? Is there an opportunity to promote the site through the Local Plan process? Or is it solely reliant on the submission of a planning application?
  • What other expertise will be required to support the promotion of the site? What surveys are required? How long will they take?

We never charge for that initial conversation and investigation into your site or development and we always give you a free initial assessment of your chances of success.

Contact us for your free initial assessment

Why Choose Us?

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Intelligence – Understanding the full spectrum of work required to support a project

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Innovation – looking beyond the obvious for the opportunity to maximise a site

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Integrity - recognising when there is not an opportunity and not being afraid to say so.

Mcloughlin Planning has been responsible for the delivery of a number of development projects, whether that is for residential, commercial or public sector development. At the heart of our service is being able to assemble a promotion strategy for a site or project. This is all about understanding the planning constraints that a site faces along with what the opportunities for development are. Once we understand that, we can advise on the team of trusted experts required to help us achieve this, along with the time it will take, and costs involved.

There will be instances where the planning system will simply not support the development of a site. Understanding this is equally critical as it is understanding how a site can be developed. Where a plan will not support an initial proposal, we help advise clients on alternative options which can be pursued.

Find out more about our work

Retail & Public Sector

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We help deliver vital public infrastructure to help build stronger communities.

We work with various public sector partners, including local government, Town and Parish Councils and County Councils, to guide important infrastructure projects through the planning process. Taking a collaborative approach with councils and communities helps us understand all parties' needs and deliver the projects required.


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A thriving economy is reliant on a buoyant commercial sector - we help deliver the permissions companies need.

We have comprehensive experience in promoting commercial sites for different uses across a diverse range of locations and overcoming a variety of scenarios. Our approach and expertise seek to understand and address environmental and social factors to maintain the integrity of our clients while ensuring the timely delivery of projects.

Residential Development

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We get results on a wide range of development projects – from single homes up to strategic sites.

Our expertise in supporting development projects from single homes up to strategic sites allows us to work on one of the biggest challenges the UK experiences; delivering housing to meet demand. We take an innovative, collaborative and strategic approach to sites in developed and undeveloped areas, including those that are allocated for homes and others in the promotion phase.

Health Care

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We help put in place the amenities that support communities and provide much needed medical care for our population.

We work with care providers on projects helping them implement or improve infrastructure in order to provide the very best medical facilities for the community. Experience shows us that a collaborative approach is required to understand the needs and desires of all interested parties and to achieve the best outcome.

Rural & Estates

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We are proud of our record in the rural economy and our role in the countryside.

Our expertise includes offering advice on agricultural development, diversification and redevelopment projects for rural clients and estate managers. We have experience working with agricultural advisors and agents, giving us valuable links and insight into the community. Our membership of the CLA, AVA and support for the RAU is invaluable to our work.

Private Client

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We guide our private clients through the planning system to realise their hopes and dreams.

Our highly experienced consultants offer their expertise and discretion to guide private clients to realise their hopes and dreams. We take the time to get to know our clients and work out how to achieve their project ambitions on time and on budget.

Home Owner

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Create the home you want and need

We work with homeowners and their architects or designers to offer comprehensive support in obtaining planning permission for their home modifications, extensions or outbuildings; an area particularly popular with the increased numbers of people choosing to work from home in recent years.

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Our clients

Our focus is our clients, delivery results and building lasting relationships. Since our foundation in 2009, we’ve worked with a breadth of clients that stretch from individuals realising a development aspiration to FTSE 100 listed companies with dedication to our client’s needs at the core of every engagement.


Get in touch

If you are interested in finding out how we can help you please get in touch