Representation on Local Plans

The preparation of a Local Plan is a vital part of the process that a Council carries out to seek the views of the public and the development community on development and site proposals. The comments the Council get back are called representations. The process provides an opportunity for people to object to or support development proposals and/or propose developments of their own; many use this process with the end goal that the proposed development of their land becomes Council Policy.

Making the most a Local Plan consultation, requires a detailed technical understanding of the plan making process, knowledge of national planning policy and the ability to critically analyse a whole suite of documents.

Longer-Term Planning Strategy

The ability to submit representations on a Local Plan when pursuing a development project is an important and sometimes under-utilised part of the process and broadly falls into two areas:

  • Those supporting allocations
  • Those promoting alternative allocations.

Whichever area of interest you are in, we would look at the opportunity to submit representations on a Local Plan to see if your land can be enhanced further.

In supporting allocations, representations can be used to increase the level of development on a site and/or question some of the policy requirements. Conversely, you can submit representations, promoting sites for development, in effect objecting to the lack of an allocation.

Representations can highlight inconsistencies between documents in the critical evidence base which supports a Local Plan. By highlighting those inconsistencies, a better understanding of the Council’s decision-making process can be revealed, which in turn can be used to press the case for the allocation and ultimate development of your land.

Being involved with the Local Plan process through to Development Representations allow difficult technical questions to be asked of Local Plans

We never charge for that initial conversation and investigation into your site or development and we always give you a free initial assessment of your chances of success.

Contact us for your free initial assessment

Why Choose Us?

Extensive experience in the promotion of land through Local Plans

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Successfully secured housing allocations via representations

Knowledge of the various documents which make up local plans

In submitting representations on Local Plans, McLoughlin Planning can draw on the considerable experience of its team, headed by Nathan McLoughlin, who has over 25 years of experience in submitting representations and promoting sites for development.

Drafting representations is complex, it requires a detailed understanding of multiple sources of planning policy, as well as being able to digest a wide range of documents which support a Local Plan. At McLoughlin Planning, we have that skill and expertise, to be able to develop a compelling narrative through which sites can get allocated as a means of addressing soundness issues.

Find out more about our work

Retail & Public Sector

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We help deliver vital public infrastructure to help build stronger communities.

We work with various public sector partners, including local government, Town and Parish Councils and County Councils, to guide important infrastructure projects through the planning process. Taking a collaborative approach with councils and communities helps us understand all parties' needs and deliver the projects required.


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A thriving economy is reliant on a buoyant commercial sector - we help deliver the permissions companies need.

We have comprehensive experience in promoting commercial sites for different uses across a diverse range of locations and overcoming a variety of scenarios. Our approach and expertise seek to understand and address environmental and social factors to maintain the integrity of our clients while ensuring the timely delivery of projects.

Residential Development

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We get results on a wide range of development projects – from single homes up to strategic sites.

Our expertise in supporting development projects from single homes up to strategic sites allows us to work on one of the biggest challenges the UK experiences; delivering housing to meet demand. We take an innovative, collaborative and strategic approach to sites in developed and undeveloped areas, including those that are allocated for homes and others in the promotion phase.

Health Care

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We help put in place the amenities that support communities and provide much needed medical care for our population.

We work with care providers on projects helping them implement or improve infrastructure in order to provide the very best medical facilities for the community. Experience shows us that a collaborative approach is required to understand the needs and desires of all interested parties and to achieve the best outcome.

Rural & Estates

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We are proud of our record in the rural economy and our role in the countryside.

Our expertise includes offering advice on agricultural development, diversification and redevelopment projects for rural clients and estate managers. We have experience working with agricultural advisors and agents, giving us valuable links and insight into the community. Our membership of the CLA, AVA and support for the RAU is invaluable to our work.

Private Client

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We guide our private clients through the planning system to realise their hopes and dreams.

Our highly experienced consultants offer their expertise and discretion to guide private clients to realise their hopes and dreams. We take the time to get to know our clients and work out how to achieve their project ambitions on time and on budget.

Home Owner

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Create the home you want and need

We work with homeowners and their architects or designers to offer comprehensive support in obtaining planning permission for their home modifications, extensions or outbuildings; an area particularly popular with the increased numbers of people choosing to work from home in recent years.

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Our clients

Our focus is our clients, delivery results and building lasting relationships. Since our foundation in 2009, we’ve worked with a breadth of clients that stretch from individuals realising a development aspiration to FTSE 100 listed companies with dedication to our client’s needs at the core of every engagement.


Get in touch

If you are interested in finding out how we can help you please get in touch