Masterplanning is the process of developing the vision, the overview for the whole site or area design. It collates the functional needs of the proposed development and therefore guides the next stages of detailed design and build.

Masterplans create an early statement of design intent that communicates the advantages of your proposal to all key stakeholders and are an integral part of the planning process.

Their purpose is to plan how to overcome and manage the difficulties of having conflicting requirements in a development. This includes how essential services such as transport, energy and waste are coordinated and how environment interacts with the urban landscape. 

It is a privilege, as planners, to work on master planning. They critically design and plan the shape of our future built world for the benefit of our communities.


What are the Benefits of Master Planning?

Masterplanning is a means of showing key stakeholders and partners how the plan will be of value in a proposal. It provides a blueprint for the way a project can move forward and assists in getting sites allocated in local plans for future development. It’s a means of site promotion.

The act of having a community consultation, as part of the master planning process, often helps to gain endorsement for plans, because people can see the wider picture of what is being proposed.

Having an overview of the whole development plan, in the form of a masterplan, allows stakeholders to plan and budget for stages towards a fully completed goal. Small steps that consolidate to a bigger vision.


We never charge for that initial conversation and investigation into your site or development and we always give you a free initial assessment of your chances of success.

Contact us for your free initial assessment

Why Choose Us?

We listen to clients’ needs, evaluate the possibilities and craft realistic but ambitious masterplans

You can trust our Experience and expertise, proven by our track record.

Our passion is for creating a future built environment that provides for our children and their children.

McLoughlin Planning excels in developing masterplans for sites that have ranged from long term plans for agricultural development, airport development and housing schemes of in excess of 450 new homes.

Over the years we have developed strong relationships with a trusted team of consultants that contribute to the various disciplines required in assembling a comprehensive, compelling and achievable masterplan to meet our client’s needs.

Our approach is grounded in an excellent understanding of the development control process and planning policy requirements that enables us to provide development proposals that are sustainable, meet the community requirements and can be integrated into the existing environment.


Find out more about our work

Retail & Public Sector

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We help deliver vital public infrastructure to help build stronger communities.

We work with various public sector partners, including local government, Town and Parish Councils and County Councils, to guide important infrastructure projects through the planning process. Taking a collaborative approach with councils and communities helps us understand all parties' needs and deliver the projects required.


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A thriving economy is reliant on a buoyant commercial sector - we help deliver the permissions companies need.

We have comprehensive experience in promoting commercial sites for different uses across a diverse range of locations and overcoming a variety of scenarios. Our approach and expertise seek to understand and address environmental and social factors to maintain the integrity of our clients while ensuring the timely delivery of projects.

Residential Development

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We get results on a wide range of development projects – from single homes up to strategic sites.

Our expertise in supporting development projects from single homes up to strategic sites allows us to work on one of the biggest challenges the UK experiences; delivering housing to meet demand. We take an innovative, collaborative and strategic approach to sites in developed and undeveloped areas, including those that are allocated for homes and others in the promotion phase.

Health Care

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We help put in place the amenities that support communities and provide much needed medical care for our population.

We work with care providers on projects helping them implement or improve infrastructure in order to provide the very best medical facilities for the community. Experience shows us that a collaborative approach is required to understand the needs and desires of all interested parties and to achieve the best outcome.

Rural & Estates

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We are proud of our record in the rural economy and our role in the countryside.

Our expertise includes offering advice on agricultural development, diversification and redevelopment projects for rural clients and estate managers. We have experience working with agricultural advisors and agents, giving us valuable links and insight into the community. Our membership of the CLA, AVA and support for the RAU is invaluable to our work.

Private Client

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We guide our private clients through the planning system to realise their hopes and dreams.

Our highly experienced consultants offer their expertise and discretion to guide private clients to realise their hopes and dreams. We take the time to get to know our clients and work out how to achieve their project ambitions on time and on budget.

Home Owner

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Create the home you want and need

We work with homeowners and their architects or designers to offer comprehensive support in obtaining planning permission for their home modifications, extensions or outbuildings; an area particularly popular with the increased numbers of people choosing to work from home in recent years.

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Our clients

Our focus is our clients, delivery results and building lasting relationships. Since our foundation in 2009, we’ve worked with a breadth of clients that stretch from individuals realising a development aspiration to FTSE 100 listed companies with dedication to our client’s needs at the core of every engagement.


Get in touch

If you are interested in finding out how we can help you please get in touch