Development Planning Icon

Development Planning Specialists

Informed long term strategic advice and land promotion.

Developing large sites (also referred to as major or strategic sites) for homes or commercial use typically requires that the land has been allocated in the Local Plan (aka Development plan) for that purpose. Land that is allocated usually increases in value to such an extent that it can be life-changing for the owner.

We watch local authorities for their call for sites and their land supply figures to ensure we can best advise our clients on their sites.

Ultimately every landowner who is looking to sell and or develop their land is looking for the best price and this can be massively affected by a local council development plan.

We also carefully watch appeal decisions to further enhance our ability to advise our clients wisely on their strategic land.


Strategic Land Promotion

The process of promoting land through the Local Plan can take years of complex preparation, promotions, and representation through the various stages of consultation and public examination. We can guide you through the whole process and ensure you get the best value out of your land.

To be honest, realising this value in your land, requires upfront investment in terms of professional fees for the various consultants and legal professionals that will need to be involved. We can produce an Estate Development Strategy, which delivers a series of smaller developments over a short time frame to release cash out of the land and assist with the capital needed for the land promotion plans.


The first step will be carrying out a Land appraisal to fully examine the planning potential of the land for development. A Planning strategy is then produced to determine the best approach, for instance, it may work best to submit a planning application at the same time as working on the land promotion.


We never charge for that initial conversation and investigation into your site or development and we always give you a free initial assessment of your chances of success.

Contact us for your free initial assessment

Why Choose Us?

Proven track record of over 25 years of successful land promotion.

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Innovative thinkers, using ingenuity and experience to best advise you.

Experienced in all stages, we'll guide from start to finish.

Drawing on over 25 years of experience, Nathan McLoughlin and our team have advised a wide range of clients on the development potential of their land and how to realise it through the local plan process.

We know how to manage the complexities of Strategic land promotion, keep costs down, and watch over the number of years the process might take, bearing in mind that it critically relies on understanding the plan-making process to ensure that the right decisions are made at the right time.


Ultimately the process is about ensuring the development of your land is in Council policy. For this to happen, we build and manage a team of highly experienced consultants covering all aspects of a site’s development. From the earliest stage to the plan being adopted, we are the advocate for your site, arguing the case for its development at every stage of the process, challenging assumptions and thinking in ambitious terms.


Find out more about our work

Retail & Public Sector

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We help deliver vital public infrastructure to help build stronger communities.

We work with various public sector partners, including local government, Town and Parish Councils and County Councils, to guide important infrastructure projects through the planning process. Taking a collaborative approach with councils and communities helps us understand all parties' needs and deliver the projects required.


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A thriving economy is reliant on a buoyant commercial sector - we help deliver the permissions companies need.

We have comprehensive experience in promoting commercial sites for different uses across a diverse range of locations and overcoming a variety of scenarios. Our approach and expertise seek to understand and address environmental and social factors to maintain the integrity of our clients while ensuring the timely delivery of projects.

Residential Development

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We get results on a wide range of development projects – from single homes up to strategic sites.

Our expertise in supporting development projects from single homes up to strategic sites allows us to work on one of the biggest challenges the UK experiences; delivering housing to meet demand. We take an innovative, collaborative and strategic approach to sites in developed and undeveloped areas, including those that are allocated for homes and others in the promotion phase.

Health Care

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We help put in place the amenities that support communities and provide much needed medical care for our population.

We work with care providers on projects helping them implement or improve infrastructure in order to provide the very best medical facilities for the community. Experience shows us that a collaborative approach is required to understand the needs and desires of all interested parties and to achieve the best outcome.

Rural & Estates

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We are proud of our record in the rural economy and our role in the countryside.

Our expertise includes offering advice on agricultural development, diversification and redevelopment projects for rural clients and estate managers. We have experience working with agricultural advisors and agents, giving us valuable links and insight into the community. Our membership of the CLA, AVA and support for the RAU is invaluable to our work.

Private Client

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We guide our private clients through the planning system to realise their hopes and dreams.

Our highly experienced consultants offer their expertise and discretion to guide private clients to realise their hopes and dreams. We take the time to get to know our clients and work out how to achieve their project ambitions on time and on budget.

Home Owner

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Create the home you want and need

We work with homeowners and their architects or designers to offer comprehensive support in obtaining planning permission for their home modifications, extensions or outbuildings; an area particularly popular with the increased numbers of people choosing to work from home in recent years.

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Our clients

Our focus is our clients, delivery results and building lasting relationships. Since our foundation in 2009, we’ve worked with a breadth of clients that stretch from individuals realising a development aspiration to FTSE 100 listed companies with dedication to our client’s needs at the core of every engagement.


Get in touch

If you are interested in finding out how we can help you please get in touch