We are delighted that following our involvement, planning permission has been secured for the erection of six new apartments in the heart of Cinderford.

Identifying the development potential of brownfield land   

It was an interesting site, located within the development boundary of Cinderford and previously associated with commercial uses.  But it was also an irregular shape, bounded by commercial and residential units, and had a recent planning refusal for a similar scheme on site.

It seemed to be heading in a similar direction again as, prior to our involvement in the project, the applicant had received negative feedback from the planning officer on the latest application.  Fearing a planning refusal and not sure how to most effectively respond to the comments received, we were approached and asked by the applicant to review the case officer’s commentary to date, provide guidance on how best to amend the scheme and to prepare supporting evidence/mitigation measures to help navigate the proposals to a positive outcome.

Key planning considerations for residential development on a brownfield site

 Given the complexities of the space, key planning considerations included:

• technical requirements (such as parking, and internal room standards);
• residential amenity considerations;
• contamination;
• siting;
• relationship of the development with neighbouring commercial uses;
• how the design would respond to local vernacular; and
• ecological requirements.

We provided the project team with a critical analysis of both the planning policy requirements and the feedback from the officer and weighed this against the proposed development. Our input helped to ensure that the redesign met the technical requirements set out in both local and national policy documents.

Clever design solutions and a strategic planning approach can unlock the development potential of a challenging plot

It was great to be working on the scheme with Edge Design Workshop.  Their considered revisions to the scheme included: removal of a disused MEB building to unlock more of the site; clever design of the housing units to ensure space standards and amenity space requirements were amply met; suitable parking provision for both existing and future residents; design amends to remove the risk of overlooking.

Alongside our advice to the architect, the applicant also commissioned us to write a planning statement, clearly highlighting the previous concerns from the case officer and how these have been addressed in the revised proposal.

The Council remained co-operative throughout the process and ensured a fair assessment of the Site and the revisions undertaken. The result was a positive conclusion, unlocking a valuable brownfield site for the delivery of much needed new homes in Cinderford.

We are so pleased with the outcome, and that through our careful analysis of planning policy and context, effective engagement with the project team and the presentation of a clear and considered planning strategy – this dilapidated site will now be regenerated to the benefit of the local area and will bring new, stylish apartments to a central and sustainable location.

How we can help

If you have a brownfield site, are wondering about its development potential and would like a member of our team to review your case and explore whether there is a way forward to secure planning approval for your project, then please contact us through either our “Arrange a Call” tab on our contact page or via the email and telephone number provided below:

Chris Moore – Director

T: 01242895008

McLoughlin Planning is pleased to have helped a property owner secure Permission in Principle (PiP) with the London Borough of Sutton for an upward extension (airspace) development for 9 new flats. This is the first approved Permission in Principle granted by this London Borough.

Due to the significant number of reports and plans required through validation for full planning permissions, we have been approached by SME developers to find a means of managing development risk and to ensure the principle of their aspirations is something which can be agreed with the Council before investing in the technical work required. This is particularly applicable to constrained inner-city urban development sites where upward extensions for airspace development can be met with resistance.

Following previous success in London in using Permission in Principle, we worked with the landowner to develop a scheme which could be presented through a PiP to secure the principle of airspace development for the property. As this application type considers only the location, land use and amount of development, the level of supporting information is a fraction of a full planning permission. Whilst it does not remove the considerations and risks of subsequent technical considerations, it does provide an opportunity to agree with the Council whether the amount (i.e. number of residential flats) and location of the airspace development is acceptable. As PiP’s are limited to up to 9 residential units, this type of proposal is ideally suited for smaller development proposals in urban areas.

Following submission, McLoughlin Planning worked closely with the Council and case officer to ensure the proposal was being determined correctly and to agree with the officer on the appropriate amount of development which would be realistic to approve for further technical consent.

We are so pleased to have helped provide the landowner with reassurance through the PiP of their property’s development potential and to secure another first with a London Borough.

📞 If you would like a FREE initial consultation call to explore whether your property could benefit from PiP, then please get in touch!

Chris Moore,