We are delighted that following our involvement, planning permission has been secured for the erection of six new apartments in the heart of Cinderford.
It was an interesting site, located within the development boundary of Cinderford and previously associated with commercial uses. But it was also an irregular shape, bounded by commercial and residential units, and had a recent planning refusal for a similar scheme on site.
It seemed to be heading in a similar direction again as, prior to our involvement in the project, the applicant had received negative feedback from the planning officer on the latest application. Fearing a planning refusal and not sure how to most effectively respond to the comments received, we were approached and asked by the applicant to review the case officer’s commentary to date, provide guidance on how best to amend the scheme and to prepare supporting evidence/mitigation measures to help navigate the proposals to a positive outcome.
Given the complexities of the space, key planning considerations included:
We provided the project team with a critical analysis of both the planning policy requirements and the feedback from the officer and weighed this against the proposed development. Our input helped to ensure that the redesign met the technical requirements set out in both local and national policy documents.
It was great to be working on the scheme with Edge Design Workshop. Their considered revisions to the scheme included: removal of a disused MEB building to unlock more of the site; clever design of the housing units to ensure space standards and amenity space requirements were amply met; suitable parking provision for both existing and future residents; design amends to remove the risk of overlooking.
Alongside our advice to the architect, the applicant also commissioned us to write a planning statement, clearly highlighting the previous concerns from the case officer and how these have been addressed in the revised proposal.
The Council remained co-operative throughout the process and ensured a fair assessment of the Site and the revisions undertaken. The result was a positive conclusion, unlocking a valuable brownfield site for the delivery of much needed new homes in Cinderford.
We are so pleased with the outcome, and that through our careful analysis of planning policy and context, effective engagement with the project team and the presentation of a clear and considered planning strategy – this dilapidated site will now be regenerated to the benefit of the local area and will bring new, stylish apartments to a central and sustainable location.
If you have a brownfield site, are wondering about its development potential and would like a member of our team to review your case and explore whether there is a way forward to secure planning approval for your project, then please contact us through either our “Arrange a Call” tab on our contact page or via the email and telephone number provided below:
Chris Moore – Director
T: 01242895008
E: chris.moore@mplanning.co.uk
Image source: Edge Design Workshop (2024)
We have a simple objective: to get results for our clients by providing high quality planning consultancy. That means our goal is to secure planning permission or an allocation for development.
We have used McLoughlin Planning (London) on two or three occasions and found them efficient, knowledgeable and excellent at negotiating with Local Authorities and third parties. Their concise and specific advice helped us win approval for schemes which had previously been notified for refusal. We would not hesitate using them again for planning issues in London.
Rob Haine Haine & Co. Ltd.
Having worked with Nathan and his team for a number of years, I have found he offers a rare combination of intellectual rigour and practical focus, coupled with a commercial approach. He is solution orientated and capable of delivering on accelerated timelines for clients at the highest level with exacting standards and positive results.
Craig Jordan Jordan Hennessy
I have known Nathan for over 10 years and have used his services to great effect where professionalism, tenacity and a clear focus have been required, to deliver successful results. With a cool head, aligned with attention to detail and commercial acumen, he and his team work effectively and diligently and we look forward to engaging on other projects in the future
Grant Westall-Reece Avant
Working with McLoughlin Planning has been very enjoyable. I have always found the team knowledgeable and easy to work with. They have always been professional and have managed to achieve the results desired.
Matt Richardson Legal and General Homes
We have used Nathan and his team to help with a range of planning matters on a number of occasions. I have always found them to be extremely helpful, responsive and proactive. Nathan always makes himself available for phone calls and or meetings. He is especially patient and good at explaining complex matters in a very user friendly way.
Mark Lawson The Buying Solution
We have worked with McLoughlin Planning for many years and have always been very pleased with level of service in helping us navigate the ever-changing planning system. I also never cease to be impressed by the answers to the completely random questions I ask Nathan about possible new sites, normally in several different locations at one go.
Ian Hitchings Partridge Homes (Cotswolds) Ltd
After many years of working with Nathan and his team, we know we can trust their planning opinion. They often provide a solution that demonstrates Planning experience and expertise and the benefit of their input is measured by the planning approval success and infrequent need to go to appeal on a decision.
George Paton WebbPaton
We have consistently used McLoughlin Planning to successfully promote greenfield development sites in a variety of locations. Aside from their technical capabilities, we also value their considered approach to projects - particularly when dealing with delicate and complex planning issues. This makes them a natural part of our team.
Alistair Watson Welbeck Strategic LandIf you are interested in finding out how we can help you please get in touch
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